We are Staffordshire
We’re here to champion Staffordshire as a place to live, work, visit and study.
We want to tell the world just how brilliant Staffordshire is, remind everyone how much it has to offer, and make those already here feel excited and proud to be part of our great county.
We’re putting Staffordshire on the map, one activity at a time!
Together for Staffordshire
Find out about our organisation's background, its governance and who's in our team.
We need you to help us spread the word and become an ambassador
We all want Staffordshire to succeed and grow, and together through a collective voice, we can promote Staffordshire’s unique story and assets to national and international audiences.
That’s why we’ve set up our Ambassador Network; a community of businesses and individuals across the county, who are as proud of Staffordshire as we are – and we’d love you to join us!
Get involved. Be Inspired.
Network, learn, debate and discuss. Come along and celebrate Staffordshire.
View allWe are a place to be proud of.
A place to realise your ambitions
Our county has a long and proud history of industry and innovation; the spirit of enterprise has always run deep here, and our can-do attitude gets things done. Let’s get down to business…
A place to call home
This is a great place to live, with a quality of life that's the envy of many other parts of the country. There's everything you could want, from green, open space to thriving communities. That's why families love it.
A place to succeed
There's a lot to learn here. And with 440 schools, various colleges and two respected universities in our county - not to mention thousands of Apprenticeships - you could say Staffordshire's something of an education.
A place to discover
Adrenaline rush or a ramble? There’s something for all sorts and all ages in Staffordshire, from Cannock Chase to the Peaks and Alton Towers to the National Memorial Arboretum. Enjoy!
Find us out and about celebrating staffordshire
Screen Staffordshire Launch
Wednesday 11th June 2025 at Hoar Cross Hall
Staffordshire Ambassador Event
Transforming Places: Newcastle-under-Lyme
University of Staffordshire Business Awards
4th September 2025
UKREiiF Investment Conference 2025
Our District and Borough partners joined us at this year’s conference to share Staffordshire’s investment offer.
Staffordshire Day 2025 Schools Competition
Awarding our ‘Design a Plate’ competition winners at Gladstone Pottery Museum.
Young Ambassador Network Launch Event
22nd September 2025 at the Stoke on Trent & Staffordshire Institute of Technology
Ambassador of the Year 2025
Joanne Conroy-Wilson, Newcastle & Stafford Colleges Group
Staffordshire Ambassador Event
Celebrating 100 years of Stoke-on-Trent at the Goods Yard
We Are Staffordshire
@wearestaffordshire
Visitors are heading to JCB’s lakeside HQ in Rocester, Staffordshire to see a special installation in the form of a full-sized JCB digger presented like a giant scale model 🚜
📦 ‘Backhoe in a Box’ is part of JCB’s 80th anniversary celebrations and will be on display until January. Standing nearly 15ft high and 25ft wide, this eight-tonne machine is even lit up at night.
This installation celebrates two incredible milestones:
✅ More than one million replica models of its machines have been produced under TOMY’s Britains brand
✅ The production of its one millionth full-sized backhoe loader
A must-see tribute to an iconic machine! @jcbmachines
#WeAreStaffordshire #JCB80 #BackhoeInABox #EngineeringExcellence #Staffordshire #JCB
Visitors are heading to JCB’s lakeside HQ in Rocester, Staffordshire to see a special installation in the form of a full-sized JCB digger presented like a giant scale model 🚜
📦 ‘Backhoe in a Box’ is part of JCB’s 80th anniversary celebrations and will be on display until January. Standing nearly 15ft high and 25ft wide, this eight-tonne machine is even lit up at night.
This installation celebrates two incredible milestones:
✅ More than one million replica models of its machines have been produced under TOMY’s Britains brand
✅ The production of its one millionth full-sized backhoe loader
A must-see tribute to an iconic machine! @jcbmachines
#WeAreStaffordshire #JCB80 #BackhoeInABox #EngineeringExcellence #Staffordshire #JCB
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A great day of learning, conversations and sharing our #Staffordshire work at today’s thinkingplace #placepizzazz event.
🎬 We hosted a breakout session sharing more on our film office, Screen Staffordshire.
We’re proud to be a shining example of good practice for our work so far in this area. Film and television brings economic benefits by attracting film and TV productions, which leads to direct spending on locations, hospitality, and local businesses, as well as job creation.
It can also boost our county’s profile, helps retain creative talent, and promotes the diverse natural and historical locations Staffordshire offers.
Visit www.screenstaffordshire.co.uk for more 💻
#WeAreStaffordshire #ScreenStaffordshire #screentourism #filmandtv
A great day of learning, conversations and sharing our #Staffordshire work at today’s thinkingplace #placepizzazz event.
🎬 We hosted a breakout session sharing more on our film office, Screen Staffordshire.
We’re proud to be a shining example of good practice for our work so far in this area. Film and television brings economic benefits by attracting film and TV productions, which leads to direct spending on locations, hospitality, and local businesses, as well as job creation.
It can also boost our county’s profile, helps retain creative talent, and promotes the diverse natural and historical locations Staffordshire offers.
Visit www.screenstaffordshire.co.uk for more 💻
#WeAreStaffordshire #ScreenStaffordshire #screentourism #filmandtv
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Today, the National Memorial Arboretum, in Staffordshire, led the Nation in commemorating Armistice Day with a Service of Remembrance on the iconic Armed Forces Memorial. Attended by HRH The Princess of Wales, the service featured an Act of Remembrance, with a two-minute silence at 11am followed by wreath laying.
As part of proceedings, Arji Manuelpillai, the Arboretum’s Poet in Residence, recited “A Sonnet For Us All”. This specially commissioned poem reflected the importance of personal connections, experiences and bonds that are formed through military service; themes which are particularly close to The Princess’ heart.
Once the service had concluded, Her Royal Highness was invited to view newly dedicated names on the Armed Forces Memorial before meeting veterans and serving personnel in attendance at the service.
Her Royal Highness was also introduced to a group of students whose parents are serving personnel currently on deployment. The Princess then met with a group of World War II veterans who served in Europe and the Far East.
We were honoured to be in attendance and pay our respects at the Service of Remembrance.
@nat_mem_arb
#ArmisticeDay #WeWillRememberThem
Today, the National Memorial Arboretum, in Staffordshire, led the Nation in commemorating Armistice Day with a Service of Remembrance on the iconic Armed Forces Memorial. Attended by HRH The Princess of Wales, the service featured an Act of Remembrance, with a two-minute silence at 11am followed by wreath laying.
As part of proceedings, Arji Manuelpillai, the Arboretum’s Poet in Residence, recited “A Sonnet For Us All”. This specially commissioned poem reflected the importance of personal connections, experiences and bonds that are formed through military service; themes which are particularly close to The Princess’ heart.
Once the service had concluded, Her Royal Highness was invited to view newly dedicated names on the Armed Forces Memorial before meeting veterans and serving personnel in attendance at the service.
Her Royal Highness was also introduced to a group of students whose parents are serving personnel currently on deployment. The Princess then met with a group of World War II veterans who served in Europe and the Far East.
We were honoured to be in attendance and pay our respects at the Service of Remembrance.
@nat_mem_arb
#ArmisticeDay #WeWillRememberThem
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On #ArmisticeDay, we honour the courage and sacrifice of all who served and gave their lives for peace and freedom.
At 11am, we observe two minutes of silence to reflect on their legacy and the peace they fought for.
#ArmisticeDay #LestWeForget #Remembrance
On #ArmisticeDay, we honour the courage and sacrifice of all who served and gave their lives for peace and freedom.
At 11am, we observe two minutes of silence to reflect on their legacy and the peace they fought for.
#ArmisticeDay #LestWeForget #Remembrance
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✨ Staffordshire Christmas Light switch-ons ✨
Staffordshire will be sparkling in the weeks ahead as we countdown to Christmas 🎄
Check out the @visitstaffs and local council websites for detailed timings and updates and let us know of any others taking place in the county!
#WeAreStaffordshire #ChristmasinStaffordshire #VisitStaffordshire #ChristmasLights #ChristmasLightSwitchOn🎄
✨ Staffordshire Christmas Light switch-ons ✨
Staffordshire will be sparkling in the weeks ahead as we countdown to Christmas 🎄
Check out the @visitstaffs and local council websites for detailed timings and updates and let us know of any others taking place in the county!
#WeAreStaffordshire #ChristmasinStaffordshire #VisitStaffordshire #ChristmasLights #ChristmasLightSwitchOn🎄
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This week, we attended City Nation Place’s Global Conference in London 🌍 🎬
We heard from leading experts and place branders from across the UK and around the world sharing powerful stories, fresh perspectives, and campaigns that make a difference.
We’re proud to be City Nation Place Champions, connecting with colleagues globally and bringing home invaluable insights as we continue to promote and celebrate #Staffordshire.
This year we also served on the judging panel for the #CNPGlobal25 Awards and presented the award for Best Communication Strategy: Place Brand to EIS | Enterprise Estonia. Huge congratulations to the team at Estonia and to all the finalists and winners. There were so many outstanding entries in each category 👏
As we begin to process the findings of our own Independent Review, the conference was the perfect moment to reflect, learn, and consider how we shape the next chapter of Staffordshire’s place brand.
#CityNationPlace #PlaceBranding #Staffordshire #WeAreStaffordshire #CNPGlobal25
This week, we attended City Nation Place’s Global Conference in London 🌍 🎬
We heard from leading experts and place branders from across the UK and around the world sharing powerful stories, fresh perspectives, and campaigns that make a difference.
We’re proud to be City Nation Place Champions, connecting with colleagues globally and bringing home invaluable insights as we continue to promote and celebrate #Staffordshire.
This year we also served on the judging panel for the #CNPGlobal25 Awards and presented the award for Best Communication Strategy: Place Brand to EIS | Enterprise Estonia. Huge congratulations to the team at Estonia and to all the finalists and winners. There were so many outstanding entries in each category 👏
As we begin to process the findings of our own Independent Review, the conference was the perfect moment to reflect, learn, and consider how we shape the next chapter of Staffordshire’s place brand.
#CityNationPlace #PlaceBranding #Staffordshire #WeAreStaffordshire #CNPGlobal25
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Throughout November, the National Memorial Arboretum - the Nation’s year-round place for Remembrance - will be welcoming visitors from across the UK to pause, reflect, and remember the courage and sacrifice of the Armed Forces community🌹
📅 Key Dates:
🔹 Remembrance Sunday – Sunday 9th November
Join thousands at the iconic Armed Forces Memorial for a Service of Remembrance at 10:30am, with a two-minute silence at 11am. Visitors travelling by car are strongly encouraged to book parking tickets in advance to guarantee entry to the Arboretum.
🔹 Armistice Day – Tuesday 11th November
Commemorate the anniversary of the end of WWI with a poignant service at 11am. While tickets for the memorial are allocated, visitors can watch via live stream in Heroes’ Square.
🔹 Field of Remembrance – 31st Oct – 16th Nov
Led by the Royal British Legion, this year’s Field marks 80 years since the end of WWII, bringing together thousands of personal tributes. The Field will remain open daily from 10am to 4pm, closing on Sunday 16th November 2025.
Plus, explore five powerful exhibitions as part of the Arboretum`s ‘The Year was 1945…’ programme, including poetry trails, immersive experiences, and stories of bravery from the Far East.
👉 Plan your visit and book parking in advance via @nat_mem_arb
#WeAreStaffordshire #Remembrance #NationalMemorialArboretum #LestWeForget #Staffordshire
Throughout November, the National Memorial Arboretum - the Nation’s year-round place for Remembrance - will be welcoming visitors from across the UK to pause, reflect, and remember the courage and sacrifice of the Armed Forces community🌹
📅 Key Dates:
🔹 Remembrance Sunday – Sunday 9th November
Join thousands at the iconic Armed Forces Memorial for a Service of Remembrance at 10:30am, with a two-minute silence at 11am. Visitors travelling by car are strongly encouraged to book parking tickets in advance to guarantee entry to the Arboretum.
🔹 Armistice Day – Tuesday 11th November
Commemorate the anniversary of the end of WWI with a poignant service at 11am. While tickets for the memorial are allocated, visitors can watch via live stream in Heroes’ Square.
🔹 Field of Remembrance – 31st Oct – 16th Nov
Led by the Royal British Legion, this year’s Field marks 80 years since the end of WWII, bringing together thousands of personal tributes. The Field will remain open daily from 10am to 4pm, closing on Sunday 16th November 2025.
Plus, explore five powerful exhibitions as part of the Arboretum`s ‘The Year was 1945…’ programme, including poetry trails, immersive experiences, and stories of bravery from the Far East.
👉 Plan your visit and book parking in advance via @nat_mem_arb
#WeAreStaffordshire #Remembrance #NationalMemorialArboretum #LestWeForget #Staffordshire
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🎃 Happy Halloween! 👻 Staffordshire is full of spine-chilling stories and haunted history, here are just a few eerie spots to explore right here in our county (if you dare!)
🏰 Tamworth Castle
Home to countless ghost sightings, including the famous “haunted stairs” where a ghostly nun is said to run up and down. Her image was even captured in a 1949 photograph, which you can still see today!
🍃 The Chained Oak, Dimmingsdale
The legendary cursed oak that inspired Alton Towers’ Hex ride. The tale begins with a beggar woman, a spurned plea, and a chilling curse that lasted for generations.
🏠 Ancient High House, Stafford
One of England’s largest timber-framed townhouses, with reports of Victorian children, an old lady in a rocking chair, and former shop owner William Mason still lingering in the halls.
🌲 Cannock Chase
This Area of Outstanding Natural Beauty hides some dark secrets - from UFO sightings to black cats and the mysterious ghostly girl.
Have you had a spooky Staffordshire experience? Share your stories in the comments... 👻
#WeAreStaffordshire #HauntedStaffordshire #SpookySeason #Staffordshire #HappyHalloween
🎃 Happy Halloween! 👻 Staffordshire is full of spine-chilling stories and haunted history, here are just a few eerie spots to explore right here in our county (if you dare!)
🏰 Tamworth Castle
Home to countless ghost sightings, including the famous “haunted stairs” where a ghostly nun is said to run up and down. Her image was even captured in a 1949 photograph, which you can still see today!
🍃 The Chained Oak, Dimmingsdale
The legendary cursed oak that inspired Alton Towers’ Hex ride. The tale begins with a beggar woman, a spurned plea, and a chilling curse that lasted for generations.
🏠 Ancient High House, Stafford
One of England’s largest timber-framed townhouses, with reports of Victorian children, an old lady in a rocking chair, and former shop owner William Mason still lingering in the halls.
🌲 Cannock Chase
This Area of Outstanding Natural Beauty hides some dark secrets - from UFO sightings to black cats and the mysterious ghostly girl.
Have you had a spooky Staffordshire experience? Share your stories in the comments... 👻
#WeAreStaffordshire #HauntedStaffordshire #SpookySeason #Staffordshire #HappyHalloween
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🌟 Did you know that we have our own #Staffordshire Ambassador Network? 🌟
Over 300 individuals and organisations are already part of a growing community helping to promote everything that makes Staffordshire a brilliant place to live, work, study, visit and invest.
Whether your business is based here or you simply have strong ties to the county, becoming an Ambassador is a great way to stay connected, support local initiatives, and help share Staffordshire’s story.
✅ It’s free to join
✅ No set time commitments
✅ Access to exclusive marketing tools
✅ Networking & event invites
✅ Raise your profile and support your community
Interested in getting involved or learning more? Tap the link in our bio to join us!
Photo credits: @zort70
#WeAreStaffordshire #StaffordshireAmbassadors #LoveStaffs #CommunityNetwork #PlaceMarketing
🌟 Did you know that we have our own #Staffordshire Ambassador Network? 🌟
Over 300 individuals and organisations are already part of a growing community helping to promote everything that makes Staffordshire a brilliant place to live, work, study, visit and invest.
Whether your business is based here or you simply have strong ties to the county, becoming an Ambassador is a great way to stay connected, support local initiatives, and help share Staffordshire’s story.
✅ It’s free to join
✅ No set time commitments
✅ Access to exclusive marketing tools
✅ Networking & event invites
✅ Raise your profile and support your community
Interested in getting involved or learning more? Tap the link in our bio to join us!
Photo credits: @zort70
#WeAreStaffordshire #StaffordshireAmbassadors #LoveStaffs #CommunityNetwork #PlaceMarketing
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🎬 Discover Staffordshire through the lens of film!
We’ve just updated our ‘Screen Staffordshire’ playlist on our YouTube channel, which features a few of the incredible filming locations we have right here in Staffordshire - all scouted by Jonny for the Staffordshire Film Office! 🌄🎥
From historic landmarks to hidden gems, these locations highlight why our county is becoming a go-to destination for filmmakers across the UK. 📍✨
📺 Watch the playlist now and see why Staffordshire is ready for its close-up, simply hit the link in the @screenstaffs bio!
Whether you`re a filmmaker, location scout, or just love seeing our county on screen - this one`s for you.
👇 Which #Staffordshire location would you love to see featured in a future film? Let us know in the comments!
#WeAreStaffordshire #ScreenStaffordshire #StaffordshireFilmOffice #UKFilmOffice #StarringGreatBritain #FilmingInEngland
🎬 Discover Staffordshire through the lens of film!
We’ve just updated our ‘Screen Staffordshire’ playlist on our YouTube channel, which features a few of the incredible filming locations we have right here in Staffordshire - all scouted by Jonny for the Staffordshire Film Office! 🌄🎥
From historic landmarks to hidden gems, these locations highlight why our county is becoming a go-to destination for filmmakers across the UK. 📍✨
📺 Watch the playlist now and see why Staffordshire is ready for its close-up, simply hit the link in the @screenstaffs bio!
Whether you`re a filmmaker, location scout, or just love seeing our county on screen - this one`s for you.
👇 Which #Staffordshire location would you love to see featured in a future film? Let us know in the comments!
#WeAreStaffordshire #ScreenStaffordshire #StaffordshireFilmOffice #UKFilmOffice #StarringGreatBritain #FilmingInEngland
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🍂 Looking for things to do this October half term in Staffordshire?
There’s loads happening across the county from 25th Oct - 2nd Nov, perfect for keeping the kids entertained and making the most of the autumn vibes! 🎃✨
Here are just a few highlights:
🧟♂️ Arbie`s Eye Spy Outdoor Trail at the National Memorial Arboretum
🎨 Creative workshops at World of Wedgwood – pottery painting fun for all ages
🎃 Pumpkin Picking, Okto-Bear-Fest and half price entry for kids at Peak Wildlife Park
🧙♀️ Haunted goings on and ghostly tours at Stafford`s Ancient High House
🌳 Spooktacular Fun at Weston Park
Whether you`re into ghostly walks, creative workshops or outdoor fun, there`s something for everyone!
📍 Before heading out, be sure to check dates and details on the organisers’ websites, or take a look on @visitstaffs to discover even more half-term activities happening across the county!
#WeAreStaffordshire #Staffordshire #OctoberHalfTerm #HalfTermFun #FamilyDaysOut #HalloweenInStaffs
🍂 Looking for things to do this October half term in Staffordshire?
There’s loads happening across the county from 25th Oct - 2nd Nov, perfect for keeping the kids entertained and making the most of the autumn vibes! 🎃✨
Here are just a few highlights:
🧟♂️ Arbie`s Eye Spy Outdoor Trail at the National Memorial Arboretum
🎨 Creative workshops at World of Wedgwood – pottery painting fun for all ages
🎃 Pumpkin Picking, Okto-Bear-Fest and half price entry for kids at Peak Wildlife Park
🧙♀️ Haunted goings on and ghostly tours at Stafford`s Ancient High House
🌳 Spooktacular Fun at Weston Park
Whether you`re into ghostly walks, creative workshops or outdoor fun, there`s something for everyone!
📍 Before heading out, be sure to check dates and details on the organisers’ websites, or take a look on @visitstaffs to discover even more half-term activities happening across the county!
#WeAreStaffordshire #Staffordshire #OctoberHalfTerm #HalfTermFun #FamilyDaysOut #HalloweenInStaffs
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Just one week on from our unforgettable Ambassador Event at the newly completed Goods Yard in Stoke-on-Trent! 🎉
A massive thank you to everyone who joined us in celebrating 100 years of Stoke-on-Trent - its proud heritage and bold vision for the future.
We were honoured to be one of the first ever events held in The Vaults - a stunning transformation of a former rail and canal freight warehouse, now a striking event space thanks to the brilliant team at @capitalcentric
Bringing people together to champion all the incredible things happening in Staffordshire, the beating heart of the country, is what we’re all about. ❤️🌍
Want to be part of our future events and help shout about our amazing county?
Join our 300+ strong Ambassador Network for FREE via our website!
👇 If you came along, what was your favourite moment from the event - or what would you love to see at the next one? Let us know in the comments!
#WeAreStaffordshire StokeOnTrent100 #StaffordshireAmbassadors #PlaceMarketing #HeritageAndInnovation #StaffordshirePride #AmbassadorNetwork #CelebrateStaffordshire #FutureOfStoke
Just one week on from our unforgettable Ambassador Event at the newly completed Goods Yard in Stoke-on-Trent! 🎉
A massive thank you to everyone who joined us in celebrating 100 years of Stoke-on-Trent - its proud heritage and bold vision for the future.
We were honoured to be one of the first ever events held in The Vaults - a stunning transformation of a former rail and canal freight warehouse, now a striking event space thanks to the brilliant team at @capitalcentric
Bringing people together to champion all the incredible things happening in Staffordshire, the beating heart of the country, is what we’re all about. ❤️🌍
Want to be part of our future events and help shout about our amazing county?
Join our 300+ strong Ambassador Network for FREE via our website!
👇 If you came along, what was your favourite moment from the event - or what would you love to see at the next one? Let us know in the comments!
#WeAreStaffordshire StokeOnTrent100 #StaffordshireAmbassadors #PlaceMarketing #HeritageAndInnovation #StaffordshirePride #AmbassadorNetwork #CelebrateStaffordshire #FutureOfStoke
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